Skills & Competencies for Top Advertising Executive

Top Advertising Executive job profile

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JOB SUMMARY for Top Advertising Executive

Develops the vision, strategy, plans, and tactics required to create advertising concepts and campaigns that deliver results and meet organizational objectives.

JOB RESPONSIBILITIES for Top Advertising Executive

Oversees the creation and implementation of all advertising campaigns. Identifies media channels and directs the placement of all advertisements and the development of promotional materials. Measures campaign effectiveness and return on investment using sales and profit data analysis. Innovates new advertising methods and initiatives using advertising industry experience and competitive intelligence.

Top Advertising Executive SALARY RANGE

BASE 50%
$271,747
TOTAL 50%
$348,927
Job Level
M06
Job Code
EX05000103
Education/Degree
Bachelor's Degree
Reports To
Top Management

Top Advertising Executive Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Top Advertising Executive skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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10 general skills or competencies (Job family competencies) for Top Advertising Executive

1 Job Family Competencies – Advertising
Proficiency Level -4
Skill definition-Promoting and selling products, services, or ideas to convince our target customers in choosing a specific brand.
Level 1 Behaviors
(General Familiarity)
Explains basic advertising principles and methodologies for making meaningful sales.
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Level 2 Behaviors
(Light Experience)
Conducts basic media research to support future advertising activities.
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Level 3 Behaviors
(Moderate Experience)
Implements a customized advertising solutions to meet business objectives.
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Level 4 Behaviors
(Extensive Experience)
Oversees various facets of advertising activities for numerous markets across all business territory.
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Level 5 Behaviors
(Mastery)
Monitors advertising effectiveness to forecast competition in the market.
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2 Job Family Competencies – Brand Management
Proficiency Level -4
Skill definition-Strategizing and evaluating brands in terms of positioning and target customers to ensure products and services highlight the quality of the brand.
Level 1 Behaviors
(General Familiarity)
Follows brand management techniques and procedures to increase value in brand perception.
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Level 2 Behaviors
(Light Experience)
Supports the development and execution of brand management guidelines.
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Level 3 Behaviors
(Moderate Experience)
Prepares detailed calendar for brand content planning and management.
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Level 4 Behaviors
(Extensive Experience)
Facilitates ongoing training to support and drive operations and brand culture.
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Level 5 Behaviors
(Mastery)
Establishes principles of brand management to create strong impression.
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3 Top Advertising Executive - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Top Advertising Executive
Proficiency Level - 4
5 Competency for - Top Advertising Executive
Proficiency Level - 5

14 soft skills or competencies (core competencies) for Top Advertising Executive

1 Core Competencies – Products And Services
Proficiency Level -3
Skill definition-Knowledge of the full array of our organization's products and services including those that are created for internal customers; insight into the differentiating factors that distinguish them from those of competitors.
Level 1 Behaviors
(General Familiarity)
Discusses the primary markets for the P/S.
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Level 2 Behaviors
(Light Experience)
Summarizes the features, specifications, or functions of any given P/S.
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Level 3 Behaviors
(Moderate Experience)
Explores target customers to sell and deliver products and services.
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Level 4 Behaviors
(Extensive Experience)
Instructs others to explain the key factors that differentiate the products from those of the competitors.
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Level 5 Behaviors
(Mastery)
Initiates an evaluation of the past, evolution, and future plans of the product or service line.
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2 Core Competencies – Budgeting
Proficiency Level -5
Skill definition-Applying specific policies, tools and practices to plan and prepare projected revenues, expenses, cash flows, and capital expenditures.
Level 1 Behaviors
(General Familiarity)
Explains the different purposes and uses of our organization's budgets.
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Level 2 Behaviors
(Light Experience)
Produces budget reports showing planned vs. actual variances highlighted and explained.
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Level 3 Behaviors
(Moderate Experience)
Reviews and helps approve major budget adjustments to negotiate and reconcile line variances.
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Level 4 Behaviors
(Extensive Experience)
Monitors budgeting processes to ensure adherence to our organization's financial practices and standards.
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Level 5 Behaviors
(Mastery)
Forecasts asset needs to leverage available inventory and data compilation for annual budgeting.
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3 Top Advertising Executive - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Top Advertising Executive
Proficiency Level - 4
5 Competency for - Top Advertising Executive
Proficiency Level - 5

Summary of Top Advertising Executive skills and competencies

There are 0 hard skills for Top Advertising Executive.
10 general skills for Top Advertising Executive, Advertising, Brand Management, Creative Management, etc.
14 soft skills for Top Advertising Executive, Products And Services, Budgeting, Customer Relationship Management, etc.
While the list totals 24 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Top Advertising Executive, he or she needs to be skilled in Products And Services, be an expert in Budgeting, and be an expert in Customer Relationship Management.

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